OSFIn the game or in the stands: A top-down and bottom-up approach to the processing and experience of sport communication.
Published in International Journal of Sport Communication, 2017
Recommended citation: Keene, J. R., Berke, C. K., & Nutting, B. H. (2017). In the game or in the stands: A top-down and bottom-up approach to the processing and experience of sport communication. International Journal of Sport Communication, 10(1), 85-104, DOI:10.1123/ijsc.2016-0094 https://journals.humankinetics.com/doi/abs/10.1123/ijsc.2016-0094
This study, based on previous work, investigated the interaction of camera angle, arousing content, and an individual's general and school-specific fanship on the cognitive processing of and emotional reactions to sport communication from a top-down and bottom-up perspective. Cognitive processing was defined as the resources available for encoding and was indexed using secondary-task reaction times, and self-reported positivity, negativity, and arousal were also measured as an index of emotional reactions. Results indicate that general and school-specific fanship have differential effects on cognitive processing and emotional reactions. In addition, in a replication of previous work, it would appear that different camera angles do not have different effects on cognitive processing. The implications of the top-down and bottom-up approach for the sport communication experience are discussed for both sport researchers and sport communication practitioners.